RES Ventures was retained to conduct a study, write an advertising department business plan, staff the department, and secure the first advertising clients.
MUSIC CHOICE--the largest digital audio service--provides cable, satellite, telephone and Internet customers with 50 channels of commercial free CD-quality music in a wide variety of music genres and original programs 24 hours a day. Music Choice produces an exclusive weekly concert series through nationwide network of cable systems. Music Choice's audio service reaches 20 million customers and the concert series airs to 29 million homes nationally.
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