RES Ventures provides innovative experiential event programs that drive the sales of Chrysler vehicles by integrating passionate automotive owners. Each event series runs in major metro markets at festivals, local gathering spots, nightclubs, parades and dealership locations. RES Ventures has been providing these event programs to Chrysler since the Spring of 2002. The events are promoted through a grass-roots field marketing team, direct mail, email, and a wide range of media sources, including partnerships with radio stations, newspapers, and television stations. By directly incorporating the dealerships, RES Ventures not only builds event excitement and brand awareness, but also identifies purchase intenders, drives incremental sales and tracks results.
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