RES Ventures specializes in strategic sales solutions
that transform marketing strategies and promotions into enhanced
sales revenue for corporations. The company has a proven track record
for doing this for Fortune 100 companies. The Company understands
how to align the clients brand and event strategy with systems and
practices that connect these initiatives with the sales organization.
The company also combines guerilla marketing with traditional
and new media to develop custom event marketing campaigns that collect
prospect data and drive additional sales.
Our Team :
Identifies where opportunities are likely to
accelerate the realization of corporate sales goals.
Develops event & marketing activities that
sell products & tracks those sales.
Integrates "street teams", radio, print & event
marketing with market research, data collection & sales.
Develops strategic sales initiatives.
At Lucent, we turned to RES Ventures to understand how our marketing initiatives
could leverage our sales force with Fortune 100 sales. We hired Bob Saltzman's
company, because during his tenure at Unisys it was legendary how he could create
sales from marketing programs and drive the top line. David Butze, President & CEO
International NetworkServices, and former President, Lucent Worldwide Services
Networkcare.
Bell Atlantic (now Verizon) Network Integration needed to find a way to
take its outsourcing marketing plan and turn it into larger and more significant
sales. We turned to Bob Saltzman to analyze our market and implement sales strategies
to win Major Outsourcing Contracts." Rick Meares, Former EVP Sales and Operations
Bell Atlantic (now Verizon)Network Integration.
Bob created an advertising web strategy at CDNOW for companies such as,
Philips Electronics to help sell DVD recorders, and General Motors to help sell
Oldsmobile Aleros. What distinguished his programs was that they connected
marketing/advertising strategies with sales and then tracked how many of the
product were sold. Frank Fazio, former VP Corporate Accounts, CDNOW.
Bob Saltzman, founder and principal of RES Ventures, has over 25
years of first-of their-kind sales and marketing initiatives. During
his 15 years at Unisys his team developed and implemented marketing
strategies for Fortune 100 accounts and designed programs to increase
sales. His expertise has been retained by companies such as DaimlerChrysler, Philips
Electronics, Lucent Technologies, Bell Atlantic (now Verizon) Network
Integration, and CDNOW. His venture group, Saltzman Music Partners,
helped capitalize CDNOW; and his group has developed Advertising
Sales Strategies and Departments for companies such as, Music Choice
the leading provider of digital music. His team includes organizations
with diverse skills and core competencies to deliver unique programs.
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